How to sell books for $1 million each
Moon’s Rare Books makes $5 million a year from only a dozen customers.
eid Moon generates $5 million a year in revenue from only a dozen customers—selling books.
“My top tier clients have acquisition budgets of hundreds of thousands of dollars a year,” he says of his company Moon’s Rare Books. “I have two clients with acquisition budgets in the seven figures annually. I have one client who spent $2 million in two weeks—and that’s just recently.”
Moon is something of an enigma in the rare book world—an admittedly tight circle who know just where to find the rarest books—and it is to him that folks like Colliers Chairman Brandon Fugal turn to curate their most prized collections.
“Reid Moon brings a wealth of knowledge and insight to the market driving historical artifacts, especially rare books and manuscripts,” Fugal told me. “My favorite acquisitions from Reid include my 1611 King James Bible and 1685 Shakespeare Folio with medieval binding intact.”
When I was writing an article about Brandon Fugal a while back, he gave me a tour of his private collection where I got to flip through that bible and Shakespeare folio. That’s also when I got to hold his first-edition copy of Charles Dickens’ A Christmas Carol.
“Where do you think he got that?” Moon said. “From me!”
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